Category: CRM

Today, the software-as-a-service market is growing at an unprecedented rate, with plenty of solutions available to improve the customer experience. Most of these solutions promise numerous features and benefits, but only a few survive the market competition to reach true product adoption.   “I built a supernova product but never found any takers for it.” “I […]

Deep in rural Wisconsin in 1962, there was a marketing organization that was decades ahead of its time. It operated a data processing center with an IBM 650 computer and a direct-mail program. It even had an early version of customer prediction, showing how often its audience responded to messages.  Their marketing response rate? A […]

Sales people know that many of the best insights come from your peers. And social media is where some of the best sellers gather to push the community forward, sharing their challenges and successes along the way. To help you sift through the sea of talent, we curated a list of 16 sales influencers to […]

It’s easy to declare yourself a purpose-driven organization. It’s much harder, however, to identify just the right purpose, and to activate it throughout the organization so it naturally elevates your business strategy and operations.  Driven by stakeholder demands for companies to stand for more than profits, and a belief that businesses are more capable than […]

As a sales leader, I’ve had the privilege of speaking to a range of customers across segments and industries; I’ve seen firsthand the challenges these companies face, and helped them find solutions to connect their teams and data more efficiently for business growth. In my new role leading the small and medium business (SMB) segment […]

“Design debt represents all the design-related work that’s skipped, or deferred to a future date, in order to ship faster,” said Denise Burchell, senior director of design at Salesforce. The concept of design debt stems from tech debt. Both concepts are based on Ward Cunningham’s debt metaphor which is about being able to achieve a […]

Energy and utility companies make contingency plans. They prepare for everything from natural disasters to terrorist attacks. But what happens when catastrophes converge, like when 2020’s pandemic met severe hurricanes and wildfires? Digitized energy and utility companies outshine those yet to integrate and upgrade their legacy systems. Older technology systems lack flexibility and can’t deliver […]

Rising inflation, geopolitical concerns, an energy crisis, and a continued supply chain disaster are plaguing the first half of 2022 and challenging retailers on many fronts. We’re also starting to see a long-expected dip in consumer optimism.  All this comes on the heels of the COVID-19 pandemic, during which digital shopping reached epic levels of […]

It’s a familiar scenario: You know you have a product that adds value, but it’s a crowded market and your competitors have great products as well. How do you share the special advantages of your innovation with the audience that could benefit the most? The answer: strong product messaging and positioning.  I’ve been at Salesforce […]

It happens to the best of us1. Check your feedback2. Verify study resources3. Connect with your network4. Read questions (very) carefully5. Take care of yourself6. Stay up-to-date on your certificationsCreate your retake plan! You know that earning a Salesforce Certification has powerful benefits. So you sign up for an account on Trailhead—Salesforce’s free online learning […]