Category: CRM

Whether it was people wanting to step up from low-wage jobs, start a career in a new field, or retire altogether, the pandemic produced a labor shortage that spanned almost every industry. Businesses still need to provide goods and services to customers and the public — and many have turned to automation to fill those […]

TDX ’22 innovation announcementsWhat is the TDX Quest?1: Watch TDX ’22 sessions on-demand with Salesforce+2: Connect with fellow attendees in the Trailblazer Community3: Learn about the latest innovations via TrailheadHow do you join the TDX Quest? TrailblazerDX ’22—the premier Salesforce Developer conference—brings together developers, admins, architects, partners, entrepreneurs, and students for a world-class learning experience. […]

When it comes to staying ready for whatever lies ahead, digital-first small businesses have a leg up. We recently surveyed 200 small and medium businesses (SMBs) to learn how adopting digital work — with both their tools and culture — are better positioned to thrive than their less tech-savvy counterparts.  Digital-first refers to businesses that […]

The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board.  These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. They complement regional data privacy regulations such as Europe’s GDPR and California’s CCPA. Taken […]

If you’re a marketer, you’re probably wondering: How do I sound more human with my voice and tone? How do I step into my audience’s shoes the way the best brands do it?  You know, like how your paper towel brand shares a recipe for Halloween cupcakes. Or a major credit card company discusses the […]

Somewhere near Patacanch, Peru — It’s hard to tell where the clouds begin and end on this mountainside, 15,000 feet high in the Andes and miles from the nearest town. There’s no cell service. No internet. But there’s no time for that anyway when you’re trying to keep up with a hundred Quechuans sprinting up […]

The last two years have been a roller coaster for consumer goods businesses. Shoppers demand more convenience and innovation but continue to be frustrated by higher prices and product shortages. The Great Resignation added more turbulence to an already fraught labor market. Add the ongoing supply chain crisis, and it’s pretty clear that this wild […]

So, what is a Salesforce Designer?What does a Salesforce Designer do?What kind of designer can I be?How do I become a Salesforce Designer?Career prospects and opportunities for Salesforce DesignersWhich certifications are necessary for the job? Salesforce helps more than 150,000 customers across myriad businesses, nonprofits, and institutions to connect with their customers. People around the […]

Forty-one percent of U.S. retail banking customers are classified as digital-only and 59% of customers say their standards for customer service have gone up. Consumers have pivoted quickly from traditional channels to new digital and self-service solutions. These new avenues show banks can be agile and provide customers with the digital engagement they are used […]

Many traditional IT security strategies, such as VPNs and firewalls, became essential over the last few years due to the increase in remote work. These cybersecurity strategies create a perimeter around the network that enables authenticated users and devices to traverse the network and access resources with ease. However, relying solely on the perimeter approach […]