Category: CRM

Remote Support Gives Agents a New Look Into the Customer Experience

How often do your customers call and struggle to describe their issues? Your agents can’t see blinking router lights or disconnected wires, for example, making it harder to provide the steps to fix it. A long and frustrating call often ends with the agent scheduling a service appointment. In many cases, you can solve the […]

How to Deliver a Successful Product Launch

Your brand has a new product on the way. Your marketing team has spent months partnering with product management to understand the roadmap and build messaging and positioning. Now it’s time for the fun part: telling the world about this new innovation with a product launch. Salesforce defines a product launch as announcing a new […]

3 Ways Trailblazing Companies Partner With Pathfinder To Meet Their Talent Needs

The Pathfinder program, a workforce development initiativeRewrite the traditional hiring script1. Internships are the gatekeepers to experience2. Don’t reinvent the wheel, leverage existing programs3. Keep it simple with direct-to-hire from training programsHear from Pathfinder Trailblazers who have landed rolesThe ecosystem, working together Two things are true in the Salesforce ecosystem right now: There are more […]

10 Steps To Get Your Product Adoption-Ready

Today, the software-as-a-service market is growing at an unprecedented rate, with plenty of solutions available to improve the customer experience. Most of these solutions promise numerous features and benefits, but only a few survive the market competition to reach true product adoption.   “I built a supernova product but never found any takers for it.” “I […]

Using Data in Marketing Is Complicated — This Platform Can Help

Deep in rural Wisconsin in 1962, there was a marketing organization that was decades ahead of its time. It operated a data processing center with an IBM 650 computer and a direct-mail program. It even had an early version of customer prediction, showing how often its audience responded to messages.  Their marketing response rate? A […]

Game-Changing Sales Influencers You Should Be Following in 2022

Sales people know that many of the best insights come from your peers. And social media is where some of the best sellers gather to push the community forward, sharing their challenges and successes along the way. To help you sift through the sea of talent, we curated a list of 16 sales influencers to […]

Trying To Identify a Corporate Purpose? You Don’t Have To Save the World

It’s easy to declare yourself a purpose-driven organization. It’s much harder, however, to identify just the right purpose, and to activate it throughout the organization so it naturally elevates your business strategy and operations.  Driven by stakeholder demands for companies to stand for more than profits, and a belief that businesses are more capable than […]

3 Ways Growing Businesses Prepare for Long-term Success

As a sales leader, I’ve had the privilege of speaking to a range of customers across segments and industries; I’ve seen firsthand the challenges these companies face, and helped them find solutions to connect their teams and data more efficiently for business growth. In my new role leading the small and medium business (SMB) segment […]

Design Debt Happens: Here’s How You Can Learn From It

“Design debt represents all the design-related work that’s skipped, or deferred to a future date, in order to ship faster,” said Denise Burchell, senior director of design at Salesforce. The concept of design debt stems from tech debt. Both concepts are based on Ward Cunningham’s debt metaphor which is about being able to achieve a […]

How Technology Can Improve Energy & Utility Customer Satisfaction

Energy and utility companies make contingency plans. They prepare for everything from natural disasters to terrorist attacks. But what happens when catastrophes converge, like when 2020’s pandemic met severe hurricanes and wildfires? Digitized energy and utility companies outshine those yet to integrate and upgrade their legacy systems. Older technology systems lack flexibility and can’t deliver […]