Category: CRM

Digital-First Small Businesses Are Better Prepared for the Future

When it comes to staying ready for whatever lies ahead, digital-first small businesses have a leg up. We recently surveyed 200 small and medium businesses (SMBs) to learn how adopting digital work — with both their tools and culture — are better positioned to thrive than their less tech-savvy counterparts.  Digital-first refers to businesses that […]

Adapt Your Marketing Data Analytics for a New Era of Customer Privacy

The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board.  These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. They complement regional data privacy regulations such as Europe’s GDPR and California’s CCPA. Taken […]

How To Create a Great Voice and Tone for Your Brand

If you’re a marketer, you’re probably wondering: How do I sound more human with my voice and tone? How do I step into my audience’s shoes the way the best brands do it?  You know, like how your paper towel brand shares a recipe for Halloween cupcakes. Or a major credit card company discusses the […]

4 Consumer Goods Trends Transforming the Industry in 2022

The last two years have been a roller coaster for consumer goods businesses. Shoppers demand more convenience and innovation but continue to be frustrated by higher prices and product shortages. The Great Resignation added more turbulence to an already fraught labor market. Add the ongoing supply chain crisis, and it’s pretty clear that this wild […]

What Is a Salesforce Designer?

So, what is a Salesforce Designer?What does a Salesforce Designer do?What kind of designer can I be?How do I become a Salesforce Designer?Career prospects and opportunities for Salesforce DesignersWhich certifications are necessary for the job? Salesforce helps more than 150,000 customers across myriad businesses, nonprofits, and institutions to connect with their customers. People around the […]

Have You Heard? Your Banking Customers Want Better Service

Forty-one percent of U.S. retail banking customers are classified as digital-only and 59% of customers say their standards for customer service have gone up. Consumers have pivoted quickly from traditional channels to new digital and self-service solutions. These new avenues show banks can be agile and provide customers with the digital engagement they are used […]

4 Ways To Prepare for the Government’s Zero Trust Architecture Mandate

Many traditional IT security strategies, such as VPNs and firewalls, became essential over the last few years due to the increase in remote work. These cybersecurity strategies create a perimeter around the network that enables authenticated users and devices to traverse the network and access resources with ease. However, relying solely on the perimeter approach […]

The Resume is Dead — You Need a New Hiring Playbook

Do we still need resumes? Is experience overrated? Are your job descriptions accurate?  Attracting and retaining workers in this highly competitive, extraordinarily tight labor market is harder than ever, and a key priority for businesses. Nearly 60% of HR pros said building critical skills and competencies is their top priority this year. All this should […]