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SaaS, IoT, CRM, ERP and more

Don’t underestimate the cloud’s full value

As the adoption of cloud computing grows, enterprises see the cloud as the path to modernization. But there is quite a bit of confusion about the actual value of the cloud, leading to suboptimal modernization journeys. Most people see the cloud as a location for their computing needs. While cloud service providers (CSPs) are an […]

Level Up Your Tech Skills. 3 Reasons to Join the TrailblazerDX Quest 2022!

TDX ’22 innovation announcementsWhat is the TDX Quest?1: Watch TDX ’22 sessions on-demand with Salesforce+2: Connect with fellow attendees in the Trailblazer Community3: Learn about the latest innovations via TrailheadHow do you join the TDX Quest? TrailblazerDX ’22—the premier Salesforce Developer conference—brings together developers, admins, architects, partners, entrepreneurs, and students for a world-class learning experience. […]

Five lessons manufacturing operations can learn from enterprise IT teams

Digital manufacturing stresses factory networks in ways their designers never dreamed of. You’ve got more devices that need more bandwidth and wider access. You might be pulling ahead of competitors using cloud applications like predictive maintenance or “digital twins” that simulate the effects of changes. Meanwhile, cyber-attacks are increasing. By some accounts, manufacturing was the […]

Digital-First Small Businesses Are Better Prepared for the Future

When it comes to staying ready for whatever lies ahead, digital-first small businesses have a leg up. We recently surveyed 200 small and medium businesses (SMBs) to learn how adopting digital work — with both their tools and culture — are better positioned to thrive than their less tech-savvy counterparts.  Digital-first refers to businesses that […]

How To Create a Great Voice and Tone for Your Brand

If you’re a marketer, you’re probably wondering: How do I sound more human with my voice and tone? How do I step into my audience’s shoes the way the best brands do it?  You know, like how your paper towel brand shares a recipe for Halloween cupcakes. Or a major credit card company discusses the […]

Adapt Your Marketing Data Analytics for a New Era of Customer Privacy

The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board.  These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. They complement regional data privacy regulations such as Europe’s GDPR and California’s CCPA. Taken […]

4 Ways To Prepare for the Government’s Zero Trust Architecture Mandate

Many traditional IT security strategies, such as VPNs and firewalls, became essential over the last few years due to the increase in remote work. These cybersecurity strategies create a perimeter around the network that enables authenticated users and devices to traverse the network and access resources with ease. However, relying solely on the perimeter approach […]

Have You Heard? Your Banking Customers Want Better Service

Forty-one percent of U.S. retail banking customers are classified as digital-only and 59% of customers say their standards for customer service have gone up. Consumers have pivoted quickly from traditional channels to new digital and self-service solutions. These new avenues show banks can be agile and provide customers with the digital engagement they are used […]

What Is a Salesforce Designer?

So, what is a Salesforce Designer?What does a Salesforce Designer do?What kind of designer can I be?How do I become a Salesforce Designer?Career prospects and opportunities for Salesforce DesignersWhich certifications are necessary for the job? Salesforce helps more than 150,000 customers across myriad businesses, nonprofits, and institutions to connect with their customers. People around the […]