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  • CRM

How To Build Product Messaging and Positioning That Stand Out

It’s a familiar scenario: You know you have a product that adds value, but it’s a crowded market and your competitors have great products as well. How do you share the special advantages of your innovation with the audience that could benefit the most? The answer: strong product messaging and positioning.  I’ve been at Salesforce […]

Mitigating new Industroyer2 and Incontroller malware targeting industrial control systems

A new Cybersecurity Advisory (CSA) warns that advanced persistent threat (APT) actors have unleashed new malware to gain full system access to industrial control systems (ICS). Industrial organizations and critical infrastructure are at risk. The CSA was issued jointly by the Department of Energy (DOE), Cybersecurity and Infrastructure Security Agency (CISA), National Security Agency (NSA), […]
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Salesforce Certification Fail? 6 Tips for the Retake!

It happens to the best of us1. Check your feedback2. Verify study resources3. Connect with your network4. Read questions (very) carefully5. Take care of yourself6. Stay up-to-date on your certificationsCreate your retake plan! You know that earning a Salesforce Certification has powerful benefits. So you sign up for an account on Trailhead—Salesforce’s free online learning […]
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The Labor Shortage Is Hurting Everyone — Believe it Or Not Automation Can Help

Whether it was people wanting to step up from low-wage jobs, start a career in a new field, or retire altogether, the pandemic produced a labor shortage that spanned almost every industry. Businesses still need to provide goods and services to customers and the public — and many have turned to automation to fill those […]

Don’t underestimate the cloud’s full value

As the adoption of cloud computing grows, enterprises see the cloud as the path to modernization. But there is quite a bit of confusion about the actual value of the cloud, leading to suboptimal modernization journeys. Most people see the cloud as a location for their computing needs. While cloud service providers (CSPs) are an […]
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Level Up Your Tech Skills. 3 Reasons to Join the TrailblazerDX Quest 2022!

TDX ’22 innovation announcementsWhat is the TDX Quest?1: Watch TDX ’22 sessions on-demand with Salesforce+2: Connect with fellow attendees in the Trailblazer Community3: Learn about the latest innovations via TrailheadHow do you join the TDX Quest? TrailblazerDX ’22—the premier Salesforce Developer conference—brings together developers, admins, architects, partners, entrepreneurs, and students for a world-class learning experience. […]

Five lessons manufacturing operations can learn from enterprise IT teams

Digital manufacturing stresses factory networks in ways their designers never dreamed of. You’ve got more devices that need more bandwidth and wider access. You might be pulling ahead of competitors using cloud applications like predictive maintenance or “digital twins” that simulate the effects of changes. Meanwhile, cyber-attacks are increasing. By some accounts, manufacturing was the […]

Digital-First Small Businesses Are Better Prepared for the Future

When it comes to staying ready for whatever lies ahead, digital-first small businesses have a leg up. We recently surveyed 200 small and medium businesses (SMBs) to learn how adopting digital work — with both their tools and culture — are better positioned to thrive than their less tech-savvy counterparts.  Digital-first refers to businesses that […]

How To Create a Great Voice and Tone for Your Brand

If you’re a marketer, you’re probably wondering: How do I sound more human with my voice and tone? How do I step into my audience’s shoes the way the best brands do it?  You know, like how your paper towel brand shares a recipe for Halloween cupcakes. Or a major credit card company discusses the […]