Tag: customer relations

What’s the difference between CRM and ERP?

Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) are two of the most widely used business management software systems. Despite their similarities in terms of general purpose, these two systems have several distinguishing characteristics. To maximize efficiency and productivity, it is important to understand the differences between CRM and ERP. CRM is a software […]

What are the 4 pillars of CRM?

Customer Relationship Management (CRM) is a business strategy that emphasizes managing relationships with customers in order to boost sales and customer satisfaction. This includes using technologies, data analysis, marketing, and customer service to get a better idea of customers’ needs and provide tailored services. The four cornerstones of CRM are data management, customer experience, analytics, […]

What is CRM vs database?

When it comes to data storage and management, there is a lot of confusion over the differences between a customer relationship management (CRM) system and a database. On the surface, they appear to do the same thing: store and manage large amounts of data. However, they are two very distinct tools that each offer unique […]

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