Category: CRM

If Round 1 of the streaming wars was an arms race of new players into the space and Round 2 was about winning and keeping customers, Round 3 looks like it may have taken on a much darker outlook: the battle against subscription fatigue. Netflix’s shocking recent revelation that it expects to lose more than […]

The more consumers trust in the healthcare organizations they interact with, the more likely they are to use their services. That’s what findings from Salesforce’s latest Connected Health Consumer Report indicate. But why is trust so important in the first place? When patients use healthcare services more often, it means providers have more opportunities to […]

It’s romantic if you think about it — when business-to-business (B2B) companies focus less on getting new customers and focus more on wooing the customers they already have. That’s what subscription business models are all about: nurturing customer relationships over time and enjoying the growth that follows as customers continue to renew. That’s the vision […]

Learning for learning’s sake is great, but we all know that a huge benefit to all that learning you’re doing is being able to translate it into a fulfilling, high-paying career. Our mission at Salesforce is to give everyone an equal chance at landing a top job. With Trailhead, Salesforce’s free online learning platform, countless […]

What is strategy design?How does strategy design differ from user experience (UX) design?Salesforce Strategy Designer CertificationSkills needed to become a Salesforce Certified Strategy DesignerReady to get certified? Here’s how to get started!You got this, Trailblazer As the digital world continues to grow, companies are realizing more and more the importance of Salesforce skills, including admin, […]

“You are caller number 10; please stay on the line.” A few years ago, a phone message like this from a company was a standard part of the customer experience.  But today, customers expect more. They expect callback options. They expect to open a chat window on your website, or send a text message or […]

Predictive analytics — everyone in the insurance world is talking about it. But what is it, and how can predictive analytics help you grow your brokerage client list?  Here’s a quick definition: predictive analytics takes scattered pieces of data from across your systems, organizing them to assess what has happened in the past. Then, using […]

First impressions matter. A poor onboarding process can set the wrong tone – for wealth managers trying to grow their assets under management (AUM) — and for clients who entrust their assets to someone new. Leaders in digital transformation at wealth management firms are seizing on this fact, with nearly half saying their biggest tech investment […]

As we consider how designers and users with disabilities bring their experiences into the professional world, a particular question comes to mind: who gets to have a good experience with technology? When we can understand and relate to all users, the answer should be simple: everyone. By designing with and for people with disabilities, we […]

After hiring boomed in the first quarter, companies are now assessing their talent needs. One field that is expected to continue growing faster than average in the next decade includes the user experience (UX) designer. Could hiring for this role support your business? A UX hire can help avoid design debt, strengthen customer relationships, and […]