That being said, CRM may involve some programming. For example, if a business wants to customize its CRM platform, it may need to use some programming languages to create custom features. This could include writing scripts, modifying existing code, and creating databases.
When it comes to using CRM, programming is not the main focus. Instead, the focus is on understanding customer needs, creating personalized experiences, and providing helpful customer service. CRM platforms typically provide a library of tools that can be used to manage customer relationships, such as email templates, customer segmentation, customer support automation, data analysis, and more.
In summary, while CRM does not have a programming language associated with it, it can involve some programming. However, the main focus of CRM is on creating personalized customer experiences and providing helpful customer service. The tools available in a CRM platform are designed to help businesses better understand their customers and create personalized experiences.