Customer relationship management (CRM) is a system that assists companies in managing their dealings with existing and prospective clients. It keeps track of customer information, looks after customer service, and evaluates the success of promotional campaigns. CRM can be a powerful tool for businesses, and to make the most of it, it is essential to understand the three major types of CRM.
The first type is Operational CRM. This helps businesses manage their relationships and interactions with customers. It is used to track customer data such as contact details, purchase history, and preferences. Additionally, it helps businesses keep track of customer service and support requests.
Analytical CRM is the second type. This type of CRM helps businesses analyze customer data to gain a better understanding of customer behavior. It can be used to identify patterns, spot opportunities, and assess the success of marketing campaigns.
The third type is Collaborative CRM. This helps businesses collaborate with customers and partners. It is used to create a unified customer experience across various channels and devices. Additionally, it helps build relationships with customers and partners.
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