Customer relationship management (CRM) is a system utilized by companies to manage interactions with present and potential customers. Many people often use the terms CRM and front end interchangeably. So, is CRM really a front end?
A front end is the user-facing side of a system. It is the interface between the user and the system, which includes the screens and buttons seen on a computer or mobile device. It is the part of the system that the user has direct control over.
CRM is a system that is employed to handle customer connections. It is used to store customer information, track customer interactions, and manage customer relationships. Additionally, it can be utilized to automate customer-related activities, such as email marketing campaigns or customer service inquiries.
CRM is not a front end in the traditional sense. It is a back end system that stores and manages customer data. The user interface of a CRM system is usually a web-based dashboard, which is not regarded as a front end. However, some CRM systems do have a mobile app or mobile-friendly website, which could be considered a front end.
In conclusion, CRM is not a front end. It is a back end system used to store and manage customer data. Some CRM systems have a mobile app or mobile-friendly website, which could be regarded as a front end. It ultimately depends on the specific CRM system in use.