Category: CRM

Game-Changing Sales Influencers You Should Be Following in 2022

Sales people know that many of the best insights come from your peers. And social media is where some of the best sellers gather to push the community forward, sharing their challenges and successes along the way. To help you sift through the sea of talent, we curated a list of 16 sales influencers to […]

Trying To Identify a Corporate Purpose? You Don’t Have To Save the World

It’s easy to declare yourself a purpose-driven organization. It’s much harder, however, to identify just the right purpose, and to activate it throughout the organization so it naturally elevates your business strategy and operations.  Driven by stakeholder demands for companies to stand for more than profits, and a belief that businesses are more capable than […]

3 Ways Growing Businesses Prepare for Long-term Success

As a sales leader, I’ve had the privilege of speaking to a range of customers across segments and industries; I’ve seen firsthand the challenges these companies face, and helped them find solutions to connect their teams and data more efficiently for business growth. In my new role leading the small and medium business (SMB) segment […]

Design Debt Happens: Here’s How You Can Learn From It

“Design debt represents all the design-related work that’s skipped, or deferred to a future date, in order to ship faster,” said Denise Burchell, senior director of design at Salesforce. The concept of design debt stems from tech debt. Both concepts are based on Ward Cunningham’s debt metaphor which is about being able to achieve a […]

How Technology Can Improve Energy & Utility Customer Satisfaction

Energy and utility companies make contingency plans. They prepare for everything from natural disasters to terrorist attacks. But what happens when catastrophes converge, like when 2020’s pandemic met severe hurricanes and wildfires? Digitized energy and utility companies outshine those yet to integrate and upgrade their legacy systems. Older technology systems lack flexibility and can’t deliver […]

Online Sales Are Falling For the First Time — Here’s Why

Rising inflation, geopolitical concerns, an energy crisis, and a continued supply chain disaster are plaguing the first half of 2022 and challenging retailers on many fronts. We’re also starting to see a long-expected dip in consumer optimism.  All this comes on the heels of the COVID-19 pandemic, during which digital shopping reached epic levels of […]

How To Build Product Messaging and Positioning That Stand Out

It’s a familiar scenario: You know you have a product that adds value, but it’s a crowded market and your competitors have great products as well. How do you share the special advantages of your innovation with the audience that could benefit the most? The answer: strong product messaging and positioning.  I’ve been at Salesforce […]

Salesforce Certification Fail? 6 Tips for the Retake!

It happens to the best of us1. Check your feedback2. Verify study resources3. Connect with your network4. Read questions (very) carefully5. Take care of yourself6. Stay up-to-date on your certificationsCreate your retake plan! You know that earning a Salesforce Certification has powerful benefits. So you sign up for an account on Trailhead—Salesforce’s free online learning […]

The Labor Shortage Is Hurting Everyone — Believe it Or Not Automation Can Help

Whether it was people wanting to step up from low-wage jobs, start a career in a new field, or retire altogether, the pandemic produced a labor shortage that spanned almost every industry. Businesses still need to provide goods and services to customers and the public — and many have turned to automation to fill those […]

Level Up Your Tech Skills. 3 Reasons to Join the TrailblazerDX Quest 2022!

TDX ’22 innovation announcementsWhat is the TDX Quest?1: Watch TDX ’22 sessions on-demand with Salesforce+2: Connect with fellow attendees in the Trailblazer Community3: Learn about the latest innovations via TrailheadHow do you join the TDX Quest? TrailblazerDX ’22—the premier Salesforce Developer conference—brings together developers, admins, architects, partners, entrepreneurs, and students for a world-class learning experience. […]