Category: CRM

Online Sales Are Falling For the First Time — Here’s Why

Rising inflation, geopolitical concerns, an energy crisis, and a continued supply chain disaster are plaguing the first half of 2022 and challenging retailers on many fronts. We’re also starting to see a long-expected dip in consumer optimism.  All this comes on the heels of the COVID-19 pandemic, during which digital shopping reached epic levels of […]

How To Build Product Messaging and Positioning That Stand Out

It’s a familiar scenario: You know you have a product that adds value, but it’s a crowded market and your competitors have great products as well. How do you share the special advantages of your innovation with the audience that could benefit the most? The answer: strong product messaging and positioning.  I’ve been at Salesforce […]

Salesforce Certification Fail? 6 Tips for the Retake!

It happens to the best of us1. Check your feedback2. Verify study resources3. Connect with your network4. Read questions (very) carefully5. Take care of yourself6. Stay up-to-date on your certificationsCreate your retake plan! You know that earning a Salesforce Certification has powerful benefits. So you sign up for an account on Trailhead—Salesforce’s free online learning […]

The Labor Shortage Is Hurting Everyone — Believe it Or Not Automation Can Help

Whether it was people wanting to step up from low-wage jobs, start a career in a new field, or retire altogether, the pandemic produced a labor shortage that spanned almost every industry. Businesses still need to provide goods and services to customers and the public — and many have turned to automation to fill those […]

Level Up Your Tech Skills. 3 Reasons to Join the TrailblazerDX Quest 2022!

TDX ’22 innovation announcementsWhat is the TDX Quest?1: Watch TDX ’22 sessions on-demand with Salesforce+2: Connect with fellow attendees in the Trailblazer Community3: Learn about the latest innovations via TrailheadHow do you join the TDX Quest? TrailblazerDX ’22—the premier Salesforce Developer conference—brings together developers, admins, architects, partners, entrepreneurs, and students for a world-class learning experience. […]

Digital-First Small Businesses Are Better Prepared for the Future

When it comes to staying ready for whatever lies ahead, digital-first small businesses have a leg up. We recently surveyed 200 small and medium businesses (SMBs) to learn how adopting digital work — with both their tools and culture — are better positioned to thrive than their less tech-savvy counterparts.  Digital-first refers to businesses that […]

Adapt Your Marketing Data Analytics for a New Era of Customer Privacy

The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board.  These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. They complement regional data privacy regulations such as Europe’s GDPR and California’s CCPA. Taken […]

How To Create a Great Voice and Tone for Your Brand

If you’re a marketer, you’re probably wondering: How do I sound more human with my voice and tone? How do I step into my audience’s shoes the way the best brands do it?  You know, like how your paper towel brand shares a recipe for Halloween cupcakes. Or a major credit card company discusses the […]

4 Consumer Goods Trends Transforming the Industry in 2022

The last two years have been a roller coaster for consumer goods businesses. Shoppers demand more convenience and innovation but continue to be frustrated by higher prices and product shortages. The Great Resignation added more turbulence to an already fraught labor market. Add the ongoing supply chain crisis, and it’s pretty clear that this wild […]