Customer Relationship Management (CRM) is a combination of software, systems, and people that work together to manage customer relationships and interactions. It is software that is installed on a computer and is used to collect, store, and analyze customer data, automate customer service processes, and improve customer communication and experience. The system component of CRM consists of hardware, software, networks, and people that all work together to achieve the common goal of managing customer relationships and interactions. By using CRM, businesses can collect, store, and analyze customer data, automate customer service processes, and improve customer communication and experience.
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