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How Technology Can Improve Energy & Utility Customer Satisfaction

Energy and utility companies make contingency plans. They prepare for everything from natural disasters to terrorist attacks. But what happens when catastrophes converge, like when 2020’s pandemic met severe hurricanes and wildfires? Digitized energy and utility companies outshine those yet to integrate and upgrade their legacy systems. Older technology systems lack flexibility and can’t deliver […]
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  • SaaS

Clerk bags new capital to improve in-store grocery shopping experience

Much of the grocery focus over the past three years has been around online adoption, but as long as 90% of U.S. grocery sales still happen in stores, companies like Clerk want to bring some digitization to the brick-and-mortar grocery experience. CEO Marlow Nickell founded Austin-based Clerk in 2016, and while he saw Amazon and […]
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  • CRM

Online Sales Are Falling For the First Time — Here’s Why

Rising inflation, geopolitical concerns, an energy crisis, and a continued supply chain disaster are plaguing the first half of 2022 and challenging retailers on many fronts. We’re also starting to see a long-expected dip in consumer optimism.  All this comes on the heels of the COVID-19 pandemic, during which digital shopping reached epic levels of […]
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  • CRM

How To Build Product Messaging and Positioning That Stand Out

It’s a familiar scenario: You know you have a product that adds value, but it’s a crowded market and your competitors have great products as well. How do you share the special advantages of your innovation with the audience that could benefit the most? The answer: strong product messaging and positioning.  I’ve been at Salesforce […]

Mitigating new Industroyer2 and Incontroller malware targeting industrial control systems

A new Cybersecurity Advisory (CSA) warns that advanced persistent threat (APT) actors have unleashed new malware to gain full system access to industrial control systems (ICS). Industrial organizations and critical infrastructure are at risk. The CSA was issued jointly by the Department of Energy (DOE), Cybersecurity and Infrastructure Security Agency (CISA), National Security Agency (NSA), […]
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  • CRM

Salesforce Certification Fail? 6 Tips for the Retake!

It happens to the best of us1. Check your feedback2. Verify study resources3. Connect with your network4. Read questions (very) carefully5. Take care of yourself6. Stay up-to-date on your certificationsCreate your retake plan! You know that earning a Salesforce Certification has powerful benefits. So you sign up for an account on Trailhead—Salesforce’s free online learning […]
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  • CRM

The Labor Shortage Is Hurting Everyone — Believe it Or Not Automation Can Help

Whether it was people wanting to step up from low-wage jobs, start a career in a new field, or retire altogether, the pandemic produced a labor shortage that spanned almost every industry. Businesses still need to provide goods and services to customers and the public — and many have turned to automation to fill those […]

Don’t underestimate the cloud’s full value

As the adoption of cloud computing grows, enterprises see the cloud as the path to modernization. But there is quite a bit of confusion about the actual value of the cloud, leading to suboptimal modernization journeys. Most people see the cloud as a location for their computing needs. While cloud service providers (CSPs) are an […]
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Level Up Your Tech Skills. 3 Reasons to Join the TrailblazerDX Quest 2022!

TDX ’22 innovation announcementsWhat is the TDX Quest?1: Watch TDX ’22 sessions on-demand with Salesforce+2: Connect with fellow attendees in the Trailblazer Community3: Learn about the latest innovations via TrailheadHow do you join the TDX Quest? TrailblazerDX ’22—the premier Salesforce Developer conference—brings together developers, admins, architects, partners, entrepreneurs, and students for a world-class learning experience. […]